Why carriers reject texts
Carriers filter or block text messages from numbers that don't look like a verified, legitimate business — and A2P 10DLC registration (the system carriers require before a business can reliably send texts) checks for the same signals. Miss one of the four items above and your messages can get silently dropped, even though Twilio reports them as "sent."
The four checklist items
- EIN. Proves a real, verifiable business is behind the number — not a personal cell phone.
- Live website. Carriers and A2P reviewers check that the business actually exists online.
- Published privacy policy. Specifically needs to address SMS messaging, not just general data use.
- Visible SMS opt-in disclosure. Exact consent language shown right where a phone number is collected — the single most commonly missing item.
What happens after you fix it
Once your site has a compliant privacy policy and opt-in disclosure, and you've got an EIN and live website, you're in position to safely register for A2P 10DLC and start texting leads without carriers filtering you. See the full wholesaling CRM.
Frequently asked questions
Why would carriers reject or filter my business texts?+
Carriers and A2P 10DLC registration both check for a verifiable, legitimate business behind the number: an EIN, a live website, a published privacy policy with an SMS section, and visible opt-in consent language on the forms that collect phone numbers. Missing any of these is one of the most common rejection reasons.
What is A2P 10DLC?+
A2P 10DLC (Application-to-Person 10-Digit Long Code) is the registration system US carriers require before a business can reliably send text messages from a regular phone number. Unregistered or poorly-vetted numbers get filtered or blocked.
Do I need a privacy policy to text leads?+
Yes. A published privacy policy that specifically addresses SMS messaging is one of the most commonly checked items during carrier and A2P 10DLC review.
What is SMS opt-in disclosure language?+
It is the exact consent text shown directly next to a phone number field on a lead form, telling the visitor they will receive text messages and how to opt out. Carriers want to see this visibly on the site, not just buried in a privacy policy.